The branding merges the fun of matcha with the sophistication of its historical origins, and the artistry of making the perfect cup of green tea. The hand drawn products names add the fun, while the chosen font throws in the feel of sophistication. The main color is a rich green, which takes over the brand feel, reflecting the richness of green matcha.
The movement of the typography shows the concept of snatching. The names are in 3D behind a dynamic gradient background. The names of the products fill the space between the brand name, to make it look like Snatch a “name”.